Cost Data for Attribution
Release date: 07/23/2018
Pages: Channel Builder, DJ Attribution Dashboard
Traffic Cloud users are now able to compare the revenue generated by each marketing channel with the cost paid to drive that revenue. Using the Cost tab in Channel Builder, you can enter multiple budget line items for each channel. These costs are then displayed in the DJ Attribution dashboard, where you can see the Revenue, Cost, and Return on Ad Spend (ROAS) for each channel in each attribution model.
Release date: 07/06/2018
Pages: All Dashboards, Custom Dashboards, and Settings > Notifications
Traffic Cloud users now have the ability to have their most powerful dashboards sent directly to their email inboxes on a regular basis. Available on each dashboard is a new Subscribe button where you can opt in to receive emails. You have the ability to subscribe to daily, weekly, or monthly emails for each dashboard. At any time, you can update your email subscriptions by visiting the Settings > Notifications page.