Release date: 04/12/2018
Page: Settings > Conversion Builder
Release date: 04/09/2018
Page: Settings > Channel Builder
The Traffic Cloud comes with a default set of channel rules that supports the DJ Attribution dashboard. These rules tell us which conversions to count for which channels. Channel Builder enables customers to customize these channels to report on attribution the way they run their business. For example, the default Paid Search channel could be split into "Branded Paid Search" and "Unbranded Paid Search" and revenue would be tracked for those separately.