The Content channel of Traffic Cloud® allows you to identify trending topics within your ecosystem that bloggers and your competitors are writing about. Utilizing proprietary natural language processing algorithms, Traffic Cloud® is capable of identifying topics of articles, and relevant influencers based on the topic, rather than keywords.

Some of the main functions of the Content channel are:

  • Improve your content strategy, planning, and efficiency.
  • Ensure your content is timely, best-in-class, and aligned with target audiences.
  • Leverage your content investments to drive traffic and engage with qualified customers.
  • Identify opportunities to optimize amplification of your content.
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