Channel Builder

Channel Builder allows you to customize the channels displayed on your Attribution dashboard. You can edit channel rules to report on conversions in a way that is relevant to your business.

To create a new channel:

  • Navigate to the Settings > Channel Builder page
  • Select the blue + icon in the top left corner
  • On the Rules tab, add a name for your Channel (This is how it will be labelled on the DJ Attribution dashboard)
  • Add one or more rules that identify marketing touchpoint events the denote that someone visited your site from the new channel.
    • The Field is type of metadata within the marketing event. Options include Marketing Medium, Marketing Source, Marketing Campaign, Marketing Term, Marketing Content, Referring Medium, Referring Source, Referring Term, Referring Network and page_urlquery?. The Marketing fields are set by the UTM parameters defined on your website. The Referring fields are set by the site that the user came to your page from.
    • The Operator determines how your Criteria relates to the Field. Available options include equals, contains, starts with, ends with, is null, is one of, does not equal, does not contain, is not null, and is not one of
    • The Criteria specify what the Field values should be to constitute a match for this channel
    • Example: For a channel called Facebook, you could create rules like: 1. Marketing Source equals Facebook, 2. Marketing Medium contains Facebook, 3. Referring Source contains Facebook
  • Specify your Rule Logic, which determines how your rules relate to one another. Your logic can include the following values: Rule Numbers, AND, OR, and ( )
    • Example: If you created 3 rules, you could have Rule Logic of 1 OR 2 OR 3, 1 AND 2 AND 3, 1 AND (2 OR 3), or 1 OR (2 AND 3)
    • Any combination or AND and OR must be separated by a parenthesis
  • Click SAVE
  • Drag to reorder the channel to the proper place in the hierarchy (Channel rules are applied in a top-down fashion)
  • Once your new channel has been created, it will appear on the DJ Attribution dashboard within 24 hours


To edit an existing channel's rules:

  • Navigate to the Settings > Channel Builder page
  • Click on the channel you would like to edit in the left pane
  • On the Rules tab, edit any of the channel rules or rule logic
  • Click Save
  • Your DJ Attribution dashboard will be updated with the new channel rule criteria within 24 hours


To add cost data for an existing channel:

  • Navigate to the Settings > Channel Builder page
  • Click on the channel you would like to add cost information for
  • Navigate to the Cost tab
  • Select the proper year for your cost information from the drop-down (default is the current year)
  • Enter the name of the first cost line item that is contributing to the cost of this channel
  • Add the monthly cost incurred by this line item for one or more months
    • To use the same cost for all following months in the year, enter a cost amount into a particular cell and click the Fill All prompt that appears above the cell. This will enter the same cost for all months following the selected cell for that year.
  • To add another cost line item, click the + icon on the right side of the page and repeat the above steps
  • Click Save
  • Your DJ Attribution dashboard will be updated with the updated cost data within 24 hours


To delete a cost data line item:

  • Navigate to the Settings > Channel Builder page
  • Click on the channel you would like to add cost information for
  • Navigate to the Cost tab
  • Select the proper year for your cost information from the drop-down (default is the current year)
  • Click the trash can icon next to the line item you want to delete
  • Click Save
  • Your DJ Attribution dashboard will be updated with the updated cost data within 24 hours