AMP Email Pixel

Similar to the AMP Javascript, this pixel allows DemandJump to track email opens and clicks for you. This also helps assist with identifying users across devices and networks. Users can hover over each tag and click the Copy to Clipboard function to copy the script to your clipboard. Some of the scripts are personalized for your account, including your appId and cookieDomain. It is very important that you do not edit these scripts prior to adding them to your site to avoid errors.


To track email opens:

  • Copy the email 'opens' pixel from your Traffic Cloud account (Settings > AMP Email Pixel > Track Email Opens) and paste it at the top of the opening <body> tag of your email HTML
  • Replace the required values and replace with values linked to your email campaign
    • Email Label - the type of email your are sending (example: marketing, order confirmation, shipping confirmation)
    • Email Property - the campaign name or ID from your Email Service Provider (ESP)
    • Customer ID - the customer ID to which the email is being sent (usually provided as a template variable within your ESP)


To track email clicks:

  • This is a URL query string that must be appended to all links within your email that you want to track
  • Copy the query string (starting with '?') from your Traffic Cloud account (Settings > AMP Email Pixel > Track Email Opens) and paste it at the end of your target URL
  • Replace the required values and replace with values linked to your email campaign
    • Email Label - the type of email your are sending (example: marketing, order confirmation, shipping confirmation)
    • Email Property - the campaign name or ID from your Email Service Provider (ESP)
    • Customer ID - the customer ID to which the email is being sent (usually provided as a template variable within your ESP)


Please reach out to your Customer Success Manager if you need additional help or if you use another tag management solution.