Google Ads Performance
The Google Ads Performance dashboard enables marketers to gain more insight into paid search performance within Google Ads. There are a number charts available to see performance by quality score, cost, conversions, and trends.
Quality Score: The Google Ads Quality Score is assigned by Google to keywords to determine how relevant your ads and landing pages are to the keywords you are bidding on. The higher the quality score, the higher the likelihood of achieving a high ranking for the keywords you are bidding on, and often the lower the cost per click. DemandJump views a Quality Score of 6 or higher as high quality. Before engaging with DemandJump, we have seen the average Google Ads account with about 48% of their keywords achieving a score of 6 or higher. Current DemandJump customers average about 89% high quality keywords. This chart presents an assessment of your percentage of high quality keywords and the breakdown of keywords by score.
Cost Over Time by Device: The amount spent in your account each week over time by
Google Ads Conversion Funnel: The number of impressions, clicks, and conversions achieved from your Google Ads account for each type of device (desktop, mobile, tablet)
Cost Per Conversion by Day: The revenue achieved across your entire Google Ads account by day of the week compared to the cost paid to achieve each conversion on that day. If your revenue or cost is particularly high or low for a given day of the week, consider using bid adjustments to improve your performance.
Cost Per Conversion by Hour: The revenue achieved across your entire Google Ads account by hour of the day compared to the cost paid to achieve each conversion on that day. If your revenue or cost is particularly high or low for a given hour of the day, consider using bid adjustments to improve your performance.
Weekly Metrics: This table shows the top engagement metrics by week for your entire Google Ads account for the last 8 weeks
Campaign Cost - Last 30 Days: This table shows the top engagement metrics for all campaigns in your entire Google Ads account in the last 30 days.