Labels on Traffic Cards

  • The New label identifies traffic sources sending traffic to one or more of your competitors, but not to your domain
  • The Display label identifies traffic that is coming to your competitive ecosystem via Display ads. The Channel for these sources is set to Display. You may see other traffic sources with the same name, but they are related to non-display traffic coming from these sources.

Tabs on the Traffic Cards:

  • The Insights tab displays the sites in your competitive ecosystem receiving traffic from this source over time.
  • The Engage tab provides tips and recommendations for how to engage with a given traffic source, as well as any available advertising rates and referral network information.
  • The Forecast tab allows you to customize future traffic, conversion, and revenue projections for your company driven from this particular traffic source, if this is enabled in your account.
  • Traffic: This setting allows you to adjust your traffic performance estimates for a particular domain by a certain percentage.  You may want to do this if your team is focused on a particular business unit that does not have a dedicated domain. For example, if you work for a retailer in the sporting goods business unit, and you know that only 5% of traffic from a particular traffic source interacts with your business unit on your domain's site, you can set a traffic buffer percentage of -95 for each month to accurately reflect the amount of traffic you can expect to achieve. The default traffic buffer setting can be found on the Settings > Forecast > General page.
  • Conv. %: This is an override for the conversion rate for traffic coming from this source. The default setting can be found on the Settings > Forecast section for the channel that the traffic source is associated with. You can apply a unique conversion rate for each month of the year. If no value is provided, the default rate will be used.
  • Conv.: This is an override for the Average Order Value  for traffic coming from this source. The default setting can be found on the Settings > Forecast section for the channel that the traffic source is associated with. You can apply a unique average order value for each month of the year. If no value is provided, the default value will be used.
  • The Notes tab allows you to  collaborate with co-workers by tracking to-do items and things to remember for each traffic source.

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